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Selected case studies
Zalando
The portal team had ideas. The partners had goals. The next step was connecting them.
Universal Music
Fans were spending. Then leaving one-star reviews. Nobody owned the gap.
Universal Music
A streaming app was losing subscribers to price.
Sainsbury's x Penguin
Strong ambition. Sluggish sales. The data knew better.
Nickelodeon
Children's viewing was surging everywhere. Except on Nick.
PistonHeads
Fifty-fifty overall. Until we looked at who was actually buying.